Words and stories are my bread and butter, but my creative work is holistic.
Whether it’s turning a brand’s vision into creative people actually want to see and hear, or weaving make-believe worlds for my little people, I believe the power of human-made words is more important than ever before.
I come with 15+ years’ experience across fintech, travel and high-growth brands, both in agency and in-house creative and brand teams. I specialise in building brand voice, messaging architectures, and campaign creative that scales across brand, marketing, product, and B2B. I have been a writer, an editor, a content strategist, a creative director.
My work sits at the intersection of strategy and creativity; from defining the idea to shaping how it shows up across every touchpoint. I’m a creative leader who is passionate about the craft and builds ideas, systems and campaigns at scale.
And for AI; I use it in a practical way. Accelerating my research, sharpening my thinking and exploring territories faster, while keeping my human judgement, taste, and nuance firmly at the centre.
Let’s talk.
Places I’ve worked.
Creative Director (Copy),
2020-2026
Afterpay (Block inc.)
Global Content Editor,
2019-2020
Tourism Australia
Senior Content Manager,
2019
Think Smart Marketing
Content Marketing Manager,
2017-2019
Jayride
Deputy Editor,
2011-2013
We Are Sunday
Deputy Editor,
2013-2017
Royal Over-Seas League
What they say.
“What makes Claire stand out is her ability to marry rigorous strategy with high-level storytelling. She approaches every brief with a conceptual mindset, ensuring that the work isn't just well-written, but possesses a unique soul and a voice that demands attention.”
Luke Martin
VP Executive Creative Director, Atlassian
“Claire combines meticulous craft with genuine curiosity. As a CD/Writer on the Afterpay team, she was instrumental in shaping the brand - from defining the language around new products to building go-to-market strategies for both Afterpay and our partners, there's barely a facet of the brand or product she hasn't touched. Her passion for the customer experience comes through in every piece of work, and any team would be lucky to have her sharp, thoughtful perspective in the room.”
Dimitri Kalagas
Global Head of Creative, Afterpay
“Claire has been my go-to partner on some of our most sensitive brand challenges. She brings sharp strategic thinking and deep curiosity, always pushing to understand the human motivations at the heart of the work and turning that insight into narratives that truly resonate. Time and again, she’s helped navigate the delicate balance of building provocative ideas that still strike the right chord. She isn’t afraid to challenge the brief, or me, and the work is always stronger for it. Thoughtful, determined, and deeply invested, Claire makes every idea better..”
Mikaela Wagner
Head of Brand, Afterpay
“Claire is a true creative leader. She’s wickedly talented, incredibly collaborative, and has an instinct for ideas that cut through. She’s also exceptional at navigating stakeholders and partnering with marketers, which makes the creative process with her especially smooth! Beyond her creative brilliance, Claire is simply one of the kindest humans you could work with - which makes working with her not only inspiring, but genuinely fun.”
Chloe Saintilan
Founder and Creative Director