Afterpay Day: Australia’s third-largest retail event and Afterpay’s owned sale moment in a busy shopping calander. The bi-annual event that takes Australia by storm, and Australia Post hates.

My first Afterpay Day we were given the brief: make it big, make it the best. We continued on this route for the last 5 years, growing it from a social and WoM shopping event to a huge full-funnel creative retail moment anticipated by merchants and customers alike. Brand collaborations, mall takeovers, interactive events. You name it, we did it.

More than 500 assets, twice a year.