Afterpay Day is Afterpay’s owned sale moment in the shopping calander. A bi-annual event that takes Australia by storm.

Over the years we have evolved Afterpay Day from a simple shopping event to a huge retail moment anticipated by merchants and customers alike, spanning events, collabs and full-funnel campaigns.

Our internal creative team has both developed concepts and assets for entire end-to-end campaigns, as well as managed agencies brought on board to assist with development.

I have built messaging architectures, TV and radio scripts, storyboards, OOH and owned-channel assets, and toolkits for every Afterpay Day. I partnered with our internal CD (Design), 3D and motion designers and agencies across ~10 Afterpay Days.